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MAKEUP COLLECTION
Foundation
A considered approach to complexion.
Explore coverage, undertones and skin finishes with suitable manufacturers in Türkiye. We coordinate the product brief, sampling and packaging around your brand.
Product formats evaluated against your brand brief.
Liquid
Formula and component subject to sample approval.
Cream
Formula and component subject to sample approval.
Stick
Formula and component subject to sample approval.
Serum Foundation
Lightweight fluid concept. Formula and component subject to sample approval.
Cushion Foundation
Compact cushion concept. Formula and component subject to sample approval.
Finishes & Presentation
Formulation concepts, textures and shade ranges are evaluated according to the brand brief, target market and selected manufacturer's capabilities.
Matte
A refined, low-sheen direction.
Natural
A balanced, skin-like appearance.
Radiant
A softly luminous complexion.
Satin
A soft, balanced-sheen direction.
Soft-Focus
A diffused, soft-light direction.
Complexion Considerations
Product characteristics are reviewed against the approved brief and samples.
Bare skinFoundation direction
Coverage
Sample-led direction.
Skin Finish
Natural, matte or radiant concepts.
Shade Architecture
Depth and undertone planning.
Visual references are illustrative only. Formula and performance depend on the selected manufacturer and approved product brief.
Build a complexion wardrobe.
A matte base, a natural everyday direction and a radiant concept can form different parts of one coherent shade architecture. Each direction is developed against the approved brief.
Serum format · Light coverage & fluid texture direction
Cushion Refresh
Cushion format · Buildable, on-the-go application direction
Options are confirmed with the selected manufacturer and approved samples.
Product Overview
Foundation products can be sourced in multiple formats, coverage levels and finishes to meet different market positioning and consumer preferences. Available development and manufacturing options depend on the selected production partner and approved product brief.
Liquid, cream and stick formats
Light to full coverage concepts
Matte, natural, satin and radiant finishes
Shade range development
Private label and OEM opportunities
Packaging and export coordination
Final product specifications and availability are confirmed with the selected manufacturing partner.
Formulations & Shade Development
Formulation concepts, textures and shade ranges are evaluated according to the brand brief, target market and selected manufacturer's capabilities.
Formats
Liquid, cream, stick
Coverage
Light, medium, full
PorcelainFairLightMediumTanCaramelRichDeepSample reviewUndertone planningCoverage direction
Finishes
Matte, natural, satin, radiant
Shade Development
Undertone and shade-range planning
Skin Feel
Lightweight, moisturizing or long-wear concepts
Special Requirements
Evaluated against the manufacturer’s capabilities
Options are confirmed with the selected manufacturer and approved samples.
Size / Fill Options
Representative format directions for foundation product briefs.
5–10 ml
Options are confirmed with the selected manufacturer and approved samples.
15 ml
Options are confirmed with the selected manufacturer and approved samples.
30 ml
Options are confirmed with the selected manufacturer and approved samples.
50 ml
Options are confirmed with the selected manufacturer and approved samples.
Custom Fill
Options are confirmed with the selected manufacturer and approved samples.
Illustrative sourcing directions only. Available fill volumes depend on formula, packaging component and selected manufacturing partner.
Packaging
Illustrative component directions for the product brief.
Glass Pump Bottle
Airless Pump
Squeeze Tube
Foundation Stick
Cream Compact
Cushion Concept
Dropper Bottle
Cushion Refill Pan
Mini / Travel Bottle
Sample Sachet
Dual-Ended Stick
Luxury / Custom Case
Component choice, compatibility, decoration, fill and minimum quantities are confirmed with the selected manufacturing partner.
Decoration Options
Packaging decoration concepts can be reviewed with the selected component partner.
Silk Screen Printing
Hot Foil Stamping
Emboss / Deboss
Label Application
Matte Finish
Gloss Finish
Metallic Finishing
Custom Colour
Custom Carton
Available decoration methods depend on material, component supplier and selected manufacturer.
Private Label & OEM
Coordinate ready-formula sourcing, custom shade development, packaging and decoration, brand identity and manufacturer communication around a defined Foundation brief.
Your sourcing partner, from requirements to coordination. Imagery represents coordinated manufacturing capability.
01
Ready Formula Sourcing
Evaluate suitable existing concepts with production partners.
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02
Custom Shade Development
Plan undertones and ranges around the approved brief.
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03
Packaging & Decoration
Coordinate components, finishes and presentation requirements.
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04
Manufacturer Coordination
Align commercial, sampling and export requirements.
Build Your Foundation Collection
Coordinate format, coverage, finish, shade and packaging for your intended market.
01Format
Liquid · Cream · Stick
02Coverage
Light · Medium · Full
03Finish
Matte · Natural · Radiant
04Undertone
Cool · Neutral · Warm
05Packaging
Component · Fill · Decoration
06Collection
Shade architecture · Target market
Manufacturer Coordination
From concept to final product, we coordinate each stage with the selected manufacturing partner.
01Brief & Shade Planning
Align format, coverage, undertones and target-market requirements.
02Sampling & Production Coordination
Review samples and approved specifications with the selected manufacturing partner.
03Quality & Export Preparation
Coordinate agreed checks, documentation and shipment preparation.
Quality & Sample Review
Review scope and applicable checks are agreed with the selected manufacturer for each product brief.
Raw Material Inspection
Colour Consistency
Texture & Stability
Microbiological Testing, where applicable
Packaging Compatibility / Durability
Fill Weight Accuracy
Visual Inspection
Batch Documentation, where applicable
Certifications & Compliance
Plan applicable product documentation and destination-market requirements with the selected manufacturer.
GMP / ISO 22716
Evidence to be confirmed with the selected manufacturer.
Market Requirements
Reviewed for the destination market and product brief.
Safety & Product Testing
Applicable scope and reports are manufacturer dependent.
Ingredient Documentation
INCI and formulation records requested as applicable.
Certification, regulatory and testing availability depends on the selected manufacturer, product formulation and destination market.
Technical Information
Shape your foundation project through product format, use preferences and presentation options. Final specifications are determined by the selected solution and sample evaluation.
Product Format
Liquid, cream, stick or serum foundation.
Project Focus
Shade range, undertones, desired coverage and finish.
Packaging / Components
Glass pump, airless bottle, tube or stick case.
Composition Preferences
Ingredients you would like to include or exclude; preference for an unscented or fragranced formula.
Quantity / Presentation
Preferred net quantity and applicator or dispensing format.
Target Market
Countries of sale and claims to be assessed.
Final Specifications
Confirmed through the selected solution, supplier assessment and relevant test results.
Options are intended for project development; feasibility is clarified through supplier assessment.
Product Documents
Availability of the following documents is assessed for the selected product and target market.
Foundation specification and INCI list
Packaging specifications and formula compatibility information
Stability and microbiological test information
Safety assessment and target-market regulatory documents
Batch Certificate of Analysis (COA), where applicable
Shade references and evidence for selected coverage and finish claims
Relevant manufacturer and product certifications, where applicable
