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MAKEUP COLLECTION
Eyeliner & Brow
Precision for eyes. Structure for brows.
Keep eyeliner and brow product roles distinct while coordinating tips, textures, tones and components for your collection.
Product formats evaluated against your brand brief.
Pencil
Formula and component subject to sample approval.
Liquid
Formula and component subject to sample approval.
Gel
Formula and component subject to sample approval.
Brow Products
Formula and component subject to sample approval.
Brow Powder Compact
Brow Powder Compact concept for sample and component review.
The application detail is the product story.
Liquid lines, pencil definition and brow texture have different component requirements. Shade and wear concepts are confirmed against the intended application and target market.
Liquid Line
Options are confirmed with the selected manufacturer and approved samples.
Pencil Definition
Options are confirmed with the selected manufacturer and approved samples.
Brow Texture
Options are confirmed with the selected manufacturer and approved samples.
Matte Line
Matte Line concept for sample and component review.
Metallic Accent
Metallic Accent concept for sample and component review.
Product Characteristics
Eyeliner & Brow formats, textures and presentation requirements are evaluated according to the brand brief, target market and selected manufacturer's capabilities.
Initial directionSample direction
Eyeliner · Precision
A fine line, tip architecture and flow control.
Brow · Soft Definition
Natural hair detail and pencil direction.
Brow · Shape & Texture
Defined shape and brush / gel direction.
Illustrative imagery, not clinical or performance evidence. Sensory and performance characteristics require manufacturer confirmation.
Two roles. One considered eye range.
Eyeliner defines a line; brow products plan shape and texture. Choose tip, component and colour concepts separately, then coordinate the collection.
Eyeliner · Precision
Pen tip · Line and flow direction
Brow · Structure
Pencil / spoolie component review
Brow · Texture
Tube / brush · Formula compatibility
Brow Powder Duo
Brow Powder Duo concept for sample and component review.
Cake Liner Edit
Cake Liner Edit concept for sample and component review.
Options are confirmed with the selected manufacturer and approved samples.
Product Overview
Eyeliner & Brow concepts can be sourced for different market positions, presentation formats and colour directions. Final development and manufacturing options depend on the selected partner and approved product brief.
Pencil, liquid, gel and brow concepts
Precision tip and applicator directions
Natural, defined and long-wear concept planning
Colour and shade-range coordination
Pen, pencil, pot and tube options
Private label and OEM opportunities
Development, ingredient criteria, claims and packaging compatibility remain subject to the selected manufacturer and approved product brief.
Eye Definition & Brow Development
Eyeliner & Brow formats, textures and presentation requirements are evaluated according to the brand brief, target market and selected manufacturer's capabilities.
Formats
Pencil, liquid, gel, brow products
Tip / Applicator
Felt tip, brush, pencil or component-dependent
Pencil, liquid, gel, brow productsBrow Texture
Finish
Matte, satin or natural concepts
Shade Development
Colour and shade-range planning
Packaging
Pen, pencil, pot or tube directions
Special Requirements
Evaluated against manufacturer capabilities
Options are confirmed with the selected manufacturer and approved samples.
Size / Fill Options
Representative starting points for the product and packaging brief.
0.3 ml
Options are confirmed with the selected manufacturer and approved samples.
1 g
Options are confirmed with the selected manufacturer and approved samples.
3 ml
Options are confirmed with the selected manufacturer and approved samples.
Custom Fill
Options are confirmed with the selected manufacturer and approved samples.
0.1 g
Fill and component suitability to be reviewed with the manufacturer.
Illustrative sourcing ranges only. Available fill volumes depend on formula, packaging component and selected manufacturing partner.
Packaging Options
Illustrative component directions for the product brief.
Liquid Liner Pen
Automatic Pencil
Gel Pot
Brow Tube
Felt-Tip Pen
Brush-Tip Pen
Wooden Pencil
Dual-Ended Pencil & Spoolie
Brow Powder Compact
Cake Liner Compact
Refill Pencil Cartridge
Brow Wax Tin
Component choice, dispensing compatibility, decoration and minimum quantities are confirmed with the selected manufacturing partner.
Decoration Options
Enhance your brand identity with selected decoration techniques.
Silk Screen Printing
Hot Foil Stamping
Emboss / Deboss
Label Application
Matte Finish
Gloss Finish
Metallic Finishing
Custom Colour
Custom Carton
Available techniques depend on the packaging material, component supplier and selected manufacturing partner.
Private Label & OEM
Coordinate ready-formula sourcing, tip, shade and component planning, packaging and decoration around a defined Eyeliner & Brow brief.
Your sourcing partner, from requirements to coordination. Imagery represents coordinated manufacturing capability.
01
Ready Formula Sourcing
Evaluate suitable existing concepts with production partners.
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02
Tip & Shade Development
Plan requirements around the approved brief.
↓
03
Packaging & Decoration
Coordinate components, finishes and presentation requirements.
↓
04
Manufacturer Coordination
Align commercial, sampling and export requirements.
Build Your Eyeliner & Brow Collection
Configure the formats, characteristics, packaging and presentation of your product family.
01Formats
Pencil, liquid, gel, brow products
02Tip / Applicator
Felt tip, brush, pencil or component-dependent
03Finish
Matte, satin or natural concepts
04Shade Development
Colour and shade-range planning
05Presentation
Component · Fill · Decoration
06Market Brief
Positioning · Documentation · Export
Manufacturing Process
From concept to final product, we coordinate each stage with the selected manufacturing partner.
01Application & Tip Brief
From concept to final product, we coordinate each stage with the selected manufacturing partner.
02Manufacturer Brief Handover
Coordinate the agreed brief and open questions with the selected manufacturer.
03Texture & Component Sampling
From concept to final product, we coordinate each stage with the selected manufacturing partner.
04Packaging Artwork Coordination
Coordinate component references and artwork versions for brand review.
05Assembly & Production Coordination
From concept to final product, we coordinate each stage with the selected manufacturing partner.
06Delivery Document Handover
Coordinate available supplier documents and shipment details with the brand.
Quality Control
The scope of inspection and testing is agreed with the selected manufacturer according to the formulation, packaging and destination market.
Raw Material Inspection
Colour Consistency
Texture & Stability
Microbiological Testing, where applicable
Packaging Compatibility / Durability
Fill Weight Accuracy
Visual Inspection
Batch Documentation, where applicable
Certifications & Compliance
Plan the evidence and requirements relevant to your product and target market.
GMP / ISO 22716
Manufacturing practices and supporting evidence reviewed with the selected partner.
Market Regulations
Destination-market requirements evaluated for the product brief.
Safety Testing
Applicable testing scope and reports confirmed with the manufacturer.
Ingredient Documentation
INCI and ingredient information requested for the selected formulation.
Product Documentation
Product and packaging specifications requested as applicable.
Vegan / Clean Formula Options
Requested criteria evaluated against manufacturer capabilities and evidence.
Additional Certification Requirements
Optional certifications checked for relevance and availability.
Certification, regulatory and testing availability depends on the selected manufacturer, product formulation and destination market.
Technical Information
Shape your eyeliner or brow product project through product format, use preferences and presentation options. Final specifications are determined by the selected solution and sample evaluation.
Product Format
Pencil, liquid liner, gel liner or brow product.
Project Focus
Tip shape, line width, brow shade and desired finish.
Packaging / Components
Pen, automatic pencil, gel pot or brow tube.
Composition Preferences
Ingredients you would like to include or exclude in the selected formula.
Quantity / Mechanism
Preferred pencil length or net quantity, tip and mechanism for the selected format.
Target Market
Countries of sale and claims to be assessed.
Final Specifications
Confirmed through the selected solution, supplier assessment and relevant test results.
Options are intended for project development; feasibility is clarified through supplier assessment.
Product Documents
Availability of the following documents is assessed for the selected product and target market.
Eyeliner & Brow specification and INCI list
Tip, mechanism and container specifications and formula compatibility information
Stability and microbiological test information
Safety assessment and target-market regulatory documents
Batch Certificate of Analysis (COA), where applicable
Evidence for the selected product claims
Relevant manufacturer and product certifications, where applicable
