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MAKEUP COLLECTION
Mascara
Define the lash direction. Then the component.
Coordinate mascara formula concepts, brush geometry, wiper compatibility and tube presentation with suitable manufacturing partners.
Product formats evaluated against your brand brief.
Mascara
Formula and component subject to sample approval.
Primer Or Treatment Concepts
Formula and component subject to sample approval.
Cake Mascara
Cake Mascara concept for sample and component review.
Comb Applicator Format
Comb Applicator Format concept for sample and component review.
Squeeze-Tube Mascara
Squeeze-Tube Mascara concept for sample and component review.
Brush architecture changes the brief.
Volume, definition and length-oriented concepts need appropriate formula and brush pairing. Performance and any special claims require product-specific confirmation.
Volume Concept
Options are confirmed with the selected manufacturer and approved samples.
Definition Concept
Options are confirmed with the selected manufacturer and approved samples.
Precision Concept
Options are confirmed with the selected manufacturer and approved samples.
Colour Accent
Colour Accent concept for sample and component review.
Natural Sheer Direction
Natural Sheer Direction concept for sample and component review.
Product Characteristics
Mascara formats, textures and presentation requirements are evaluated according to the brand brief, target market and selected manufacturer's capabilities.
Initial directionSample direction
Natural Definition
Separation and brush geometry direction.
Length Direction
Formula–wand pairing and lash appearance.
Volume Direction
Density and application concepts for sample review.
Illustrative imagery, not clinical or performance evidence. Sensory and performance characteristics require manufacturer confirmation.
Brush, formula and result direction.
Define volume, length or separation concepts through the formula–brush pairing. Wiper, wand and tube fit are reviewed together through samples; performance is not assumed.
Volume Direction
Brush geometry · Formula pairing
Length Direction
Curved wand · Application brief
Definition Edit
Precision brush · Separation concept
Cake & Brush Edit
Cake & Brush Edit concept for sample and component review.
Coloured Lash Edit
Coloured Lash Edit concept for sample and component review.
Options are confirmed with the selected manufacturer and approved samples.
Product Overview
Mascara concepts can be sourced for different market positions, presentation formats and colour directions. Final development and manufacturing options depend on the selected partner and approved product brief.
Volume, length and definition concepts
Classic, curved and precision brush directions
Natural and long-wear concept planning
Colour and packaging coordination
Private label and OEM opportunities
Export-ready documentation coordination
Development, ingredient criteria, claims and packaging compatibility remain subject to the selected manufacturer and approved product brief.
Lash Formula & Brush Development
Mascara formats, textures and presentation requirements are evaluated according to the brand brief, target market and selected manufacturer's capabilities.
Formats
Mascara, primer or treatment concepts
Brush Direction
Classic, curved, precision or component-dependent
Mascara, primer or treatment conceptsPrecision Concept
Finish
Natural, defining or volume-focused concepts
Colour Development
Colour direction according to the approved brief
Packaging
Mascara tube and wiper component directions
Special Requirements
Evaluated against manufacturer capabilities
Options are confirmed with the selected manufacturer and approved samples.
Size / Fill Options
Representative starting points for the product and packaging brief.
6 ml
Options are confirmed with the selected manufacturer and approved samples.
8 ml
Options are confirmed with the selected manufacturer and approved samples.
12 ml
Options are confirmed with the selected manufacturer and approved samples.
Custom Fill
Options are confirmed with the selected manufacturer and approved samples.
3 ml
Fill and component suitability to be reviewed with the manufacturer.
Illustrative sourcing ranges only. Available fill volumes depend on formula, packaging component and selected manufacturing partner.
Packaging Options
Illustrative component directions for the product brief.
Classic Mascara Tube
Curved Brush Tube
Slim Precision Tube
Dual-Ended Component
Comb-Wand Tube
Ball-Tip Wand Tube
Mini Wand Tube
Refill Cartridge
Squeeze Tube with Wand
Cake Compact & Brush
Metal-Shell Tube
Rectangular Tube
Component choice, dispensing compatibility, decoration and minimum quantities are confirmed with the selected manufacturing partner.
Decoration Options
Enhance your brand identity with selected decoration techniques.
Silk Screen Printing
Hot Foil Stamping
Emboss / Deboss
Label Application
Matte Finish
Gloss Finish
Metallic Finishing
Custom Colour
Custom Carton
Available techniques depend on the packaging material, component supplier and selected manufacturing partner.
Private Label & OEM
Coordinate ready-formula sourcing, brush, formula and packaging planning, packaging and decoration around a defined Mascara brief.
Your sourcing partner, from requirements to coordination. Imagery represents coordinated manufacturing capability.
01
Ready Formula Sourcing
Evaluate suitable existing concepts with production partners.
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02
Brush & Formula Planning
Plan requirements around the approved brief.
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03
Packaging & Decoration
Coordinate components, finishes and presentation requirements.
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04
Manufacturer Coordination
Align commercial, sampling and export requirements.
Build Your Mascara Collection
Configure the formats, characteristics, packaging and presentation of your product family.
01Formats
Mascara, primer or treatment concepts
02Brush Direction
Classic, curved, precision or component-dependent
03Finish
Natural, defining or volume-focused concepts
04Colour Development
Colour direction according to the approved brief
05Presentation
Component · Fill · Decoration
06Market Brief
Positioning · Documentation · Export
Manufacturing Process
From concept to final product, we coordinate each stage with the selected manufacturing partner.
01Brush & Formula Brief
From concept to final product, we coordinate each stage with the selected manufacturing partner.
02Manufacturer Brief Handover
Coordinate the agreed brief and open questions with the selected manufacturer.
03Component & Wiper Sampling
From concept to final product, we coordinate each stage with the selected manufacturing partner.
04Packaging Artwork Coordination
Coordinate component references and artwork versions for brand review.
05Filling & Production Coordination
From concept to final product, we coordinate each stage with the selected manufacturing partner.
06Delivery Document Handover
Coordinate available supplier documents and shipment details with the brand.
Quality Control
The scope of inspection and testing is agreed with the selected manufacturer according to the formulation, packaging and destination market.
Raw Material Inspection
Colour Consistency
Texture & Stability
Microbiological Testing, where applicable
Packaging Compatibility / Durability
Fill Weight Accuracy
Visual Inspection
Batch Documentation, where applicable
Certifications & Compliance
Plan the evidence and requirements relevant to your product and target market.
GMP / ISO 22716
Manufacturing practices and supporting evidence reviewed with the selected partner.
Market Regulations
Destination-market requirements evaluated for the product brief.
Safety Testing
Applicable testing scope and reports confirmed with the manufacturer.
Ingredient Documentation
INCI and ingredient information requested for the selected formulation.
Product Documentation
Product and packaging specifications requested as applicable.
Vegan / Clean Formula Options
Requested criteria evaluated against manufacturer capabilities and evidence.
Additional Certification Requirements
Optional certifications checked for relevance and availability.
Certification, regulatory and testing availability depends on the selected manufacturer, product formulation and destination market.
Technical Information
Shape your mascara project through product format, use preferences and presentation options. Final specifications are determined by the selected solution and sample evaluation.
Product Format
Mascara, primer or cake mascara.
Project Focus
Brush shape, shade and desired lash look; resistance claims for review.
Packaging / Components
Classic, curved, slim or dual-ended mascara tube.
Composition Preferences
Ingredients you would like to include or exclude in the selected formula.
Quantity / Applicator
Preferred net quantity; brush or comb applicator and compatible wiper for the selected tube.
Target Market
Countries of sale and claims to be assessed.
Final Specifications
Confirmed through the selected solution, supplier assessment and relevant test results.
Options are intended for project development; feasibility is clarified through supplier assessment.
Product Documents
Availability of the following documents is assessed for the selected product and target market.
Mascara specification and INCI list
Brush, wiper and tube specifications and formula compatibility information
Stability and microbiological test information
Safety assessment and target-market regulatory documents
Batch Certificate of Analysis (COA), where applicable
Evidence for the selected product claims
Relevant manufacturer and product certifications, where applicable
